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Painting will be displayed in small collections, and with information about each painting accessable using a mouse click. Collections will be organized and presented as if by an art historian. (Larger image is shown by clicking on image) A shopping cart function is available. However, an interactive dialog is created (in an unusual way) that allows the patron to specify the percentage reduction of the reproduction, or allows them to order cards made from the image. Novel ways of interacting with the patron will be branded as part of a trusting experience. The branding philosophy will be tied to TradeMarks and process patents, so as to enforce an exclusivity protecting the Virtual Museum franchase.